Designed by Ideas that Kick, United States.
Twin Cities-based Namaste Kid recently tapped Minneapolis design consultancy Ideas that Kick to create a new retail packaging concept that would help the brand stand out in the yoga retail category, with modern and clean designs.
Namaste Kid’s focus is on bringing a true yoga experience to kids in a way that is developmentally appropriate and fun. They make yoga DVDs, mats and bundled packs with all a child needs to start yoga. Using the DVD is like having a yoga instructor in your living room, with an innovative menu system that allows children to enjoy a quick yoga session or a full workout.
Kick delivered a new DVD title and wrapper, as well as a kit box that depicts everything that children and their parents need to know to get started in yoga.
“Strategically, the goal for Namaste Kid was to create a brand experience that speaks to kids and parents alike,” says Kick Executive Creative Director Stefan Hartung. “Namaste Kid has created something bigger and better for kids than the next fad toy. We really wanted to honor that.”
Sold in specialty toy stores, children’s boutiques, yoga studios and on Amazon.com and other online retailers, Namaste Kid’s footprint is expanding in the US and Canada.
Beautifully done, lovely colours and nice font treatment.
ReplyDeleteNama’ means bow, ‘as’ means I, and ‘te’ means you. Therefore, Namaste literally means ‘bow me you’ or ‘I bow to you.’ namaste yoga
ReplyDeleteIn the first episode of Namaste Yoga we explore the theme of our relationship to our own bodies. This practice asks you, "What kind of relationship do you have with your body? What does your body have to say?" The idea is that if your body is one of the greatest sources of wisdom available to you, what kind of relationship to you have with your body?namaste yoga
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